IQOS ILUMA i Standard Digital Violet

The Digital Violet finish

Digital Violet is the colour people choose when they want the device noticed without going all the way to orange. It is a muted violet with a matte surface, on both the holder and the pocket charger.

Violet, Breeze Blue, Midnight Black and Vivid Terracotta are the same ILUMA i Standard underneath, so the choice is only about which one you would rather carry.

Who the ILUMA i Standard in Digital Violet suits

Digital Violet suits a first-time ILUMA buyer who would rather not default to black, or someone adding a second device to tell the two apart. The i One comes in Digital Violet too if you want the same shade for less.

Comparing models? The IQOS ILUMA i Standard page covers the model in depth, and IQOS ILUMA i One from AED 140 and IQOS ILUMA i Prime from AED 330 are the alternatives. Every colour of every model is on the IQOS ILUMA i devices page.

IQOS ILUMA i Standard Digital Violet — specifications

Using the ILUMA i Standard

Charge the pocket charger fully over USB-C first. Slide a TEREA stick into the holder and heating starts on its own; the touchscreen shows the battery and the session as it runs. A session lasts about six minutes or fourteen puffs, and FlexPuff stretches it a little when your draws are short.

If you get interrupted, Pause Mode holds the stick instead of wasting it. When you are done, pull the stick out and put the holder back in the pocket charger: it recharges there between sessions, so the holder in your pocket is almost always ready.

TEREA sticks for the ILUMA i Standard

The ILUMA i Standard takes TEREA sticks only — every market edition, from AED 109 a carton of 200. Regular smokers usually start with TEREA Amber or TEREA Silver; menthol smokers with TEREA Turquoise or TEREA Purple Wave. The full list is on the TEREA flavours page. Device and sticks arrive in one delivery for one AED 30 charge, free above AED 350.