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Dubai and Sharjah within 1 to 3 hours · Rest of UAE same day before 1pm · Free delivery over AED 350 ·
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IQOS ILUMA i in Electric Purple

Electric Purple is the special-edition colour of the ILUMA i range, and it comes on two models: the one-piece ILUMA i One at AED 275 and the aluminium ILUMA i Prime at AED 430. Same matte-to-textured purple, same SMARTCORE induction heating and TEREA-only sticks; the difference is the format and the features. Each one has its own page with photos, specs and ordering.

Electric Purple models — order directly

Electric Purple: ILUMA i One vs ILUMA i Prime

Electric Purple models compared
ModelElectric PurpleCore coloursFormatDisplayPause ModeShell
IQOS ILUMA i OneAED 275from AED 140All-in-oneLED indicatorNoPolymer
IQOS ILUMA i PrimeAED 430from AED 330Holder + pocket chargerTouchscreenYesAluminium with a fabric-wrapped door

On the ILUMA i One Electric Purple the purple is a matte shell on a one-piece device; on the ILUMA i Prime Electric Purple it is a textured finish on an aluminium holder and pocket charger. If you like purple but not the special-edition price, the i One in Digital Violet and the i Standard in Digital Violet are priced like the core colours. Every other colour is on the IQOS ILUMA i devices page, and the sticks are on the TEREA page.

Delivery information

  • ⚡ Express zones (within 1 to 3 hours in Dubai and Sharjah): Dubai, Sharjah
  • 🚚 Same day before 1pm: Ajman, Abu Dhabi, Al Ain, Ras Al Khaimah, Fujairah, Umm Al Quwain
  • 💵 Flat AED 30 delivery — free over AED 350
  • 💳 Cash on delivery, card on delivery or bank transfer
  • 🔒 Inspect the sealed box before you pay the driver
  • 📦 Order online here — device and sticks in one delivery

IQOS ILUMA i Electric Purple — common questions

Which IQOS ILUMA i models come in Electric Purple?

Two: the ILUMA i One (AED 275) and the ILUMA i Prime (AED 430). The ILUMA i Standard is not sold in Electric Purple; its purple-family colour is the softer Digital Violet.

Why does Electric Purple cost more than the other colours?

It is the special-edition colour and is made in smaller runs. The electronics are identical to the core colours of the same model; you pay for the finish, not for different performance.

Electric Purple i One or i Prime: which should I buy?

The i One is one piece with auto-start and an LED indicator, the cheapest way to get the colour. The i Prime adds the holder and pocket charger, a touchscreen, Pause Mode, FlexPuff and an aluminium body with a fabric-wrapped door.

Do Electric Purple devices work with HEETS?

No. Both are ILUMA i devices and take TEREA sticks only. HEETS are for blade devices such as IQOS 3 DUO.

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